F1 Merch by Team, Ranked by What You'll Wear Off the Grounds

Eleven teams sell official kit on the F1 Store this season, and most of it is designed to be photographed in a grandstand. That is fine for a Sunday in Austin. It is less fine for a Tuesday in March, when the same polo has to get you through a coffee line without reading as a sponsor deck.

So we went through every team’s F1 merch range and ranked the lines by one question: how much of it would you actually wear off the grounds? Below is who makes each team’s gear, the ranking, a dated price table, and how to buy the real thing without paying for it twice.

The test we used

The rule is simple. A piece passes if it still looks deliberate a long way from the track: a muted colorway, one logo rather than nine, a cut that exists outside motorsport. It fails if it only makes sense next to a car.

Replica team kit almost always fails, and that is not a criticism. A team shirt is a moving billboard by design, with partner names placed where the cameras will find them. The lines that rank well are the ones with a second shelf: fanwear, lifestyle pieces, or a fashion partner who clearly wanted something to sell in a mall.

We judged from the team pages on the official F1 Store as they stood on November 11, 2026, reading product names, colorways, and how much of each range is replica kit. Stock rotates through the season, so treat the ranking as a read of the lines, not a list of items that will still be there next month.

Who makes each team’s kit

The apparel partner shapes a range more than the team does. A footwear brand will give you sneakers; a headwear brand will give you a wall of caps. Here is who makes what for 2026, per F1Technical’s supplier rundown and the teams’ own announcements.

2026 apparel partners by team

Team	Apparel partner
Mercedes	adidas
Audi	adidas
Ferrari	Puma
McLaren	Puma
Aston Martin	Puma
Red Bull Racing	Castore
Alpine	Castore
Haas	Castore
Williams	New Era
Cadillac	Tommy Hilfiger
Racing Bulls	HUGO

Two of those are changes worth knowing. McLaren moved from Castore to Puma for 2026, a year before its old deal was due to end. Williams handed its teamwear to New Era, which, per GPFans, is the cap maker’s first move beyond headwear in F1.

The ranking

Best to worst, judged off the grounds.

1. Racing Bulls (HUGO)

This is the line built for everyday wear, and the team says so. Its own write-up on the 2026 HUGO kit describes blue blocks with white panels, a nod to contemporary streetwear, and pieces meant to work trackside and day to day. The store backs that up with more than replica kit: a black fanwear hoodie, a sweatshirt, a soccer-style jersey, even sliders. It is the only range on the grid where the fashion brand feels like the lead, not the supplier.

2. Cadillac (Tommy Hilfiger)

Cadillac’s first season came with a fashion partner already in place. The team’s announcement promised fanwear mixing Tommy Hilfiger’s “Prep Made Modern” look with the team’s racing codes, and the store range delivers it: a panelled rugby shirt, a varsity jacket, a script wind jacket, all in a black-and-white palette. A rugby shirt is about as far from a fan zone as F1 merch gets. The varsity jacket lists at $374, which is a lot of jacket to wear to the grocery store, but it would survive the trip.

3. Williams (New Era)

A cap company making a whole team range sounds like a gamble, and the caps are still the strongest part. The rest is technical and plain: a navy tech T-shirt, a hybrid jacket, a quarter-zip midlayer, a rain jacket. Navy is the most forgiving color on the grid. The one piece that fails our test is the special-edition Austin cowboy hat, which works in exactly one city, one weekend a year.

4. Red Bull Racing

Red Bull’s replica kit is loud, sponsor-heavy, and very much for the grandstand. What saves the ranking is a second shelf from Pepe Jeans: an off-white half-zip fleece, a dark green zip fleece, and a white hoodie, all of which read as clothes first. Castore is the team’s kit partner, while the store’s caps come from New Era, including a cord trucker that would pass in any bar.

5. Mercedes (adidas)

Mercedes is mostly black, which helps. The adidas pieces include a logo zip hoodie, joggers, and adidas trainers, and plain black athletic wear has never needed a race to justify it. The catch is the core 2026 team pieces, which are priced like flagship kit (see the table below).

6. Audi (adidas)

Audi’s first line under its own name shares a supplier with Mercedes and the same split personality. The adidas lifestyle pieces, a black logo hoodie, grey logo T-shirt, joggers, and two pairs of trainers, are easy to wear anywhere. A team cap in a color the store calls Grey Strata is the quiet pick. The replica team shirts look exactly like replica team shirts.

7. McLaren (Puma)

Papaya is the point of McLaren merch, and papaya does not go incognito. The 2026 team set-up T-shirts come in papaya, and so do the team caps. The off-grounds options are smaller and better than they look: a black essential hoodie and a small-logo black T-shirt. If you want McLaren without announcing it, those two are the move.

8. Ferrari (Puma)

Ferrari red has a pull no other team has, and it is also the hardest color here to wear on a weekday. The Puma pieces that pass are the black large-shield hoodie and the white Puma cap. The special-edition Monza jacket in Rosso Corsa red belongs at Monza, which is where it was meant to go.

9. Aston Martin (Puma)

Aston Martin’s green is handsome, but the store range puts partner names in almost every product title. The exceptions are a “stealth” crew sweatshirt and a “stealth” logo T-shirt, which do what the name suggests. The rest is team kit with a $289 list price on the bomber.

10. Alpine (Castore)

Alpine’s store page listed 16 products on November 11, and three were sold out. The best off-site pieces came from a Duke + Dexter collaboration, a blue sports jersey and a pink pit-stop T-shirt, while the Silverstone race-special pieces were sold out. What is left is mainly 2026 team kit and caps.

11. Haas (Castore)

Haas lands last on range, not on intent. The team’s Castore announcement promised replica kit plus dedicated fanwear, including US-focused collections. On the store the fanwear was thin: a monogram graphic hoodie and tee, a relaxed “World Tour” T-shirt, and a lot of New Era caps. The Godzilla in Austin poster is fun, but it goes on a wall, not on you.

What it costs

Official F1 merch is not cheap, and the list prices make the case better than any explanation. A store-wide sale was running on many lines when we checked; the table uses list prices before any discount, from the team pages on the F1 Store.

Selected list prices on the official F1 Store, as of November 11, 2026 (US$, before any sale)

Team	Piece	List price
Racing Bulls	HUGO 2026 team full-zip hoodie	$186
Racing Bulls	HUGO fanwear hoodie, black	$159
Cadillac	Tommy Hilfiger team replica varsity jacket	$374
Cadillac	Tommy Hilfiger panelled rugby, black	$161
Williams	New Era replica tech T-shirt, navy	$99
Williams	New Era team rain jacket	$209
Red Bull Racing	2026 team bomber jacket	$181
Red Bull Racing	Pepe Jeans zip fleece, dark green	$154
Mercedes	adidas 2026 team hoodie	$134
Mercedes	adidas logo zip hoodie	$81
Audi	2026 authentic team T-shirt	$134
Aston Martin	2026 team bomber jacket	$289
Alpine	2026 team polo	$127
Haas	2026 team polo	$127

Two patterns stand out. Authentic team pieces, cut like what the crew wears, sit at the top: at Audi the authentic team T-shirt lists at $134 against $101 for the replica, and at Mercedes the authentic driver T-shirt is also $134. The lifestyle shelf is often the cheaper way in. The adidas logo hoodies at Mercedes and Audi both list at $81, against $134 for the Mercedes team hoodie, which makes the off-grounds pick the sensible one on price as well.

We left Ferrari and McLaren out of the table because their pages did not show a clear pre-sale price on the pieces we checked.

Buying the real thing

The F1 Store is the official shop, and its footer credits Fanatics as the operator. Each team has its own section there, and the sponsor and fashion partners sell some pieces through their own channels too; Williams’ kit, for example, also went on sale through New Era’s site at launch.

Read the shipping page before you check out. The store ships from the UK or Europe, and for orders outside those regions it says any duty, clearance, tax, or carrier charges are on the recipient. Standard delivery usually takes 3 to 10 working days, and express usually takes 4 to 8 working days from when the order leaves the warehouse. There is a 90-day returns page linked from the same place, so check its terms before you order a jacket in a size you have never tried.

On fakes: if a site is selling current team kit well below the official list price with no sale running anywhere else, assume it is not official. Buying through the F1 Store, a team’s own shop, or the apparel partner is the simple way around it.

Wearing it to a race

Buying at the track is a different trip. You will be carrying it for the rest of the day, through gates with their own rules. Many US venues limit what bags you can bring, so check the event’s bag policy before you plan a merch run; our guide to clear-bag rules covers how those policies usually work.

The off-the-grounds test is really the couch test. The hoodie you will reach for on a Sunday with the NFL on, however you end up streaming it, is the one that earned its price.

Where we land

If you want one piece that works everywhere, start with Racing Bulls’ HUGO range or Cadillac’s Tommy Hilfiger rugby, then check whether your own team has a lifestyle shelf before you buy the replica polo. Replica kit is for race day, and that is a fine reason to own one. Just buy it knowing it will spend most of the year in a drawer. For more on the grid, the season, and the weekends worth traveling for, the Formula 1 desk has the rest.